MADE FOR MOTHERHOOD

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I-AM-IBU (meaning I-AM-MOTHER) is a celebration of femininity, inspired by the transformative journey of motherhood inspirited by birth, growth and re-birth. Our ambition is to provide support and longevity for pregnancy and beyond with styles consciously designed in technical fabrics to move with your ever-changing body.

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A Moment for Mothers - Mother's Day Event

A Moment for Mothers - Mother's Day Event

This week in the Byron Bay hinterland, we celebrated Mother's Day alongside inspiring female founders, creatives and mothers - our very first even...
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Mia Taninaka on motherhood, art and why she is teaching her children to lead a creative life.

Mia Taninaka on motherhood, art and why she is teaching her children to lead a creative life.

Known for her mesmerising paintings, Mia Taninaka explores the layers that sit just beyond everyday life in her work. Here she shares how her a...
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Style Notes With Mel Carrero

Style Notes With Mel Carrero

More and more we are witnessing (and loving) pregnancy style expressed as a continuation of identity rather than a detour. Mother, friend and brand...
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