Tailored To Your Motherhood Journey.

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I-AM-IBU (meaning I-AM-MOTHER) is a celebration of femininity, inspired by the transformative journey of motherhood inspirited by birth, growth and re-birth. Our ambition is to provide support and longevity for pregnancy and beyond with styles consciously designed in technical fabrics to move with your ever-changing body.

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Style Notes With Mel Carrero

Style Notes With Mel Carrero

More and more we are witnessing (and loving) pregnancy style expressed as a continuation of identity rather than a detour. Mother, friend and brand...
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Dressing During Pregnancy with Natasha Zoe Rohan

Dressing During Pregnancy with Natasha Zoe Rohan

Natasha Zoe Rohan is known for her relaxed yet considered personal style. The Los Angeles-based creative explores how her first pregnancy and trans...
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Notes on Motherhood with Polina Sova

Notes on Motherhood with Polina Sova

Meet Polina Sova, mother, model, and photographer. This Mother's Day, Polina reflects on the surprises and little things that go unseen in motherho...
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