I-Am-Ibu (I -Am-Mother) was dreamt up by sisters and mothers, Jane and Jesse Arifien. Inspired during their pregnancies and their own journey into motherhood, they were driven to create clothing women could feel uniquely themselves in, no matter the stage of life. With a background in each Fashion Design and Fashion Styling, their passionate ambition to support women through their diverse journey, lead to an offering where expression could be conveyed through colour, and texture, highlighting the ever-evolving female form. 

The pieces extend beyond just maternity, with a focus on considered capsules produced in small runs, rather than trends and season cycles.