I-Am-Ibu (I -Am-Mother) was dreamt up by sisters and mothers, Jane and Jesse Arifien. Dreamt up during their pregnancies and their own journey into motherhood, they were driven to create clothing for themselves and their community of women. With a background in Fashion Design and Fashion Styling, they created an offering of designs inspired by their deep reverence for the inner strength we all innately have as women. They wanted women to be able to dress for themselves through ALL stages of womanhood where expression could be conveyed through colour, and texture highlighting the ever-evolving female form.

With an ambition to hold space for all women no matter the season, the collection extends beyond just maternity with a focus on considered collections in small runs rather than trends and season cycles.