I-Am-Ibu (I -Am-Mother) was dreamt up by sisters and mothers, Jane and Jesse Arifien. Inspired during their pregnancies and their own journey into motherhood, they were driven to create clothing women could feel uniquely themselves in, no matter the stage of life. With a background in each Fashion Design and Fashion Styling, their passionate ambition to support women through their diverse journey, lead to an offering where expression could be conveyed through colour, and texture, highlighting the ever-evolving female form.
The pieces extend beyond just maternity, with a focus on considered capsules produced in small runs, rather than trends and season cycles.
"I have worked as a fashion stylist for over 10 years, and through my experience, I learned how long it can take to cultivate your own personal style. As I entered my first pregnancy, I found it impossible to find clothing true to my style that worked for my body. It didn't make any sense that there were no brands speaking to me during this magic time as a woman. A time, I believe, we should be celebrating the most."
Jesse Arifien | Co-Founder
