Our mission leading up to this campaign was to build a brand that held space for all women, including pregnant women, and mothers with the ambition of aligning maternity and fashion as we know it. In celebration of our very first capsule collection, we wanted to feature a diverse range of women and friends who embody the brand. Women include, Darsan and her beautiful baby boy Malachi, Kieta who was in her last week of pregnancy and natural beauty, Raven.

Shot in the Northern Rivers on beautiful Bundjalung land, we wanted to capture elements of the brands values through a timeless and naturally feminine aesthetic incorporating an essence of strength and connection.