Elevated Styles Tailored To Your Motherhood Journey

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I-AM-IBU (meaning I-AM-MOTHER) is a celebration of femininity, inspired by the transformative journey of motherhood inspirited by birth, growth and re-birth. Our ambition is to provide support and longevity for pregnancy and beyond with styles consciously designed in technical fabrics to move with your ever-changing body.

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Dressing During Pregnancy with Natasha Zoe Rohan

Dressing During Pregnancy with Natasha Zoe Rohan

Natasha Zoe Rohan is known for her relaxed yet considered personal style. The Los Angeles-based creative explores how her first pregnancy and trans...
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Notes on Motherhood with Polina Sova

Notes on Motherhood with Polina Sova

Meet Polina Sova, mother, model, and photographer. This Mother's Day, Polina reflects on the surprises and little things that go unseen in motherho...
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Notes on Motherhood with Bella McGoldrick

Notes on Motherhood with Bella McGoldrick

This Mother's Day, artist Bella McGoldrick explores the diverse stages of motherhood and how she shows up in the world differently since having her...
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