Allie Cameron's journey both personally and professionally has always been an inspiration for us as mothers. Hara, her line of minimal clothing, and Hinu, an organic hair-growth oil both celebrate and honor slowing down whilst encouraging women to embrace their most authentic selves. Both brands are deeply rooted in intentional living and nurturing Mother Earth. Here she shares an insight into her daily rhythms, creativity, motherhood, and a newfound sense of purpose. 

Can you share with us a little about when Hinu and HARA were dreamt up and some of the inspirations behind the brands?

HARA was born from a desire to create something deeply aligned with sustainability and self-empowerment. I wanted to design clothing that was as gentle on the earth as it was on the body—something that encouraged comfort, confidence, and mindfulness. The inspiration came from my travels, seeing how different cultures honored nature and textiles, and recognising a gap in the industry for truly ethical, sustainable pieces.

Hinu came later, from a more personal place—my own experience with hair loss and the need for natural, effective hair care. I was drawn to the ancient tradition of scalp massage and oiling, and I wanted to create something that was both nourishing and intentional. 

How does the ethos of Hinu and HARA relate to the role of motherhood?

Motherhood has deepened my connection to both brands in a way I didn’t fully expect. HARA is about nurturing—ourselves, the planet, and the next generation. It’s about conscious choices and feeling good in our skin, which is something I hope to pass on to my children.

Hinu, on the other hand, has become a practice of self-care amidst the chaos of motherhood. It reminds me to pause, to pour back into myself, even in small ways. Both brands embody slowness, intention, and the beauty of cycles — whether it’s the seasons of nature or the seasons of life and motherhood.

As women and mothers, we are often praised for doing it all and not praised enough for slowing down. As a mother and business owner, how do you lean into intentional living? 

Slowing down is something I have to remind myself of daily. There’s always more to do, but I try to start my mornings with presence — regardless of how much I have to do I never skip my morning walk. The sun and the fresh air help me start the day with a relaxed nervous system and a clear mind.  

Motherhood has made my life far more intentional. Self-care doesn’t just happen—I don’t stumble upon free moments; I have to carve them out. Every Friday, I set aside time to do something that nourishes me, a ritual to pour back into myself after a busy work week and before heading into full baby mode on the weekend. 

How important has connection and community been for you in business and the early stages of motherhood?

 

Community is everything. In business, it’s essential to surround yourself with people who share your values, who uplift and inspire you. When I first started HARA, my biggest hope was that people would feel seen, that they would feel part of something bigger—a community.

When I announced the closure of HARA, I was met with an overwhelming wave of love and support from that very community. Their belief in what I had created, their words of encouragement, and their shared connection to the brand gave me the space to reconsider. It reminded me why I started in the first place and ultimately played a huge role in my decision to continue forward.

Motherhood has deepened my appreciation for this in a whole new way. The early days can feel isolating, but having a strong support system makes all the difference. Other mothers who understand the ebb and flow of this journey, their presence brings a sense of grounding and reassurance. I’ve learned that asking for help, leaning on others, and creating space for real connection is vital.

What creative project are you most proud of?

The HARA Rebirth, without a doubt. It was more than just a creative project—it was a reflection of my own personal evolution. Getting to that point required me to overcome so much, so being able to step back into creativity from a place of growth made it incredibly special. It wasn’t just about continuing the brand; it was about reimagining it with deeper intention, clarity, and a renewed sense of purpose.

What has been the most rewarding thing about motherhood so far?

Hearing her laugh is the ultimate reward, I could listen to it all day!

Motherhood has completely shifted my perspective on life. It’s made me more present, more patient, and more in tune with what truly matters. It has given me a deeper sense of purpose.

 

Has your style evolved or changed since entering motherhood?

Absolutely. Comfort and ease have become the priority! I gravitate towards pieces that feel effortless but still make me feel good—natural fabrics, flowy silhouettes, things I can move in. I am definitely less adventurous with my clothing choices and more practical.

What kind of world do you wish for your children?

A world that is slower, softer, and more connected. Where people live in harmony with the earth instead of against it. 

I also hope they grow up knowing their worth — not defined by external achievements, but by who they are at their core. That they feel safe to express themselves fully and embrace the ebbs and flows of life.